Explainer Videos: The Workhorse of Business Communication
Explainer videos take complex ideas and make them simple, engaging, and memorable in 60 to 120 seconds. At Motion By Design, they’re one of our most requested services.
Types of Explainer Videos
Animated explainers
The most popular format. Complete creative control — visualise abstract concepts, create custom characters, build worlds. Our Northern Health animations demonstrate the power of this format.
Live-action explainers
Best when real people, products, or locations matter. Creates personal connection.
Screencast explainers
Screen recordings with voiceover. Ideal for software demonstrations.
Hybrid explainers
Live-action with animated graphics. Best of both worlds.
Writing an Explainer Video Script
Start with the problem. Introduce the solution. Show how it works. Demonstrate benefits. End with a call to action. The entire script should be 150 to 250 words for 60 to 90 seconds.
What Explainer Videos Cost in Australia
Simple animated: $3,000 to $6,000. Custom 2D animated: $8,000 to $15,000. Premium: $15,000 to $30,000. 3D: $15,000 to $50,000+.
Learn more about our explainer video services or book a free consultation.
