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Discovery Parks operates over 300 holiday and caravan parks across Australia. With a growing team spread across the country, they needed a creative partner to bring their service standards to life in a way that was engaging, consistent, and unmistakably on brand. We delivered animated training content that turned their guest experience framework into something every team member could connect with.
Parks and properties across Australia covered by the service standards program.
Brands supported under the G’day Group umbrella, including Discovery, G’day Parks, and El Questro.
Custom illustrated characters and branded animations tailored to the Discovery Parks identity.
From animated training videos to executive Christmas parodies, our work with Discovery Parks spans the full spectrum of internal communications. Every piece is designed to educate, engage, and entertain.
To unify over 80 parks, we simplified Discovery Parks’ ‘Service Promise’ and core values for all team members, from general managers to front desk staff. We created a 3-4 minute animated video that not only educates the team, but now serves as a helpful digital asset, easily repurposed for internal training and external recruitment.
Who said corporate couldn’t be fun? We got the G’day Group executives to star in a hilarious ’12 Days of Camping’ Christmas parody. This video was a huge internal hit featuring all the business leaders from across the country showing their humorous side, giving everyone a much-needed laugh while celebrating the entire G’day Group family.
The video went amazing and was well received by the entire office. You and your team did a great job!Laura Fox / Discovery Parks
Our creative work helps the G’day Group put their heart into their communications. Through animation, video, and illustration, we created a digital library of assets that reinforce and illustrate their strong brand promise, and their role as Australia’s holiday leader. By transforming service standards into engaging content, we gave Discovery Parks a training tool that resonates with staff across every location. The result is a more consistent guest experience, a stronger internal culture, and a scalable framework that grows alongside the business.
