Animation That Speaks to Students and Parents Alike
Ilim College is an independent school in Melbourne that serves a diverse community. In the competitive education sector, standing out requires more than a good prospectus — it requires content that connects emotionally with both prospective students and their parents.
Ilim College partnered with Motion By Design to create animated content and social media advertising that would differentiate their brand and communicate their values in a way that resonated across generations and cultural backgrounds.
The Education Marketing Challenge
Schools face a unique marketing challenge. Their audience is bifurcated: parents make the decision, but students influence it. Content needs to speak to parental concerns about academic quality, safety, and values while simultaneously exciting students about the possibilities ahead.
Traditional school marketing tends to focus heavily on the parental audience. Animation gave Ilim College a medium that naturally bridges both audiences.
What We Created
Our work for Ilim College included animated brand videos that brought the school’s values and vision to life, social media advertising campaigns optimised for platforms where parents and students spend their time, and supporting graphic design assets that extended the animated visual language across print and digital touchpoints.
The creative approach was aspirational — “Dream, Believe, Achieve” — using animation to visualise the possibilities that education unlocks.
Social Media Advertising That Performs
Animation is particularly effective for social media advertising in the education sector. It stops the scroll in a way that stock photography cannot. For Ilim College, the social advertising campaigns drove meaningful engagement and enquiries during key enrolment periods.
View the full Ilim College case study or book a free consultation to discuss animation for your educational institution.
