SA Health · SA Police · SA Power Networks · Northern Health · ResMed · MindSpot · Maptek · FSL · AOL · Symons Clark · Ilim College · Discovery Parks · Subnet · RCN · CITB · + many more
Campaigns across video, animation and social
Translations for multilingual accessibility
Accessible, inclusive content for every community
Raising Children Network (RCN) is all about giving families reliable, life-saving information. But how do you take complex, expert guidelines about a baby’s breathing and safe sleep environments and make it instantly simple for parents? We did just that.
By taking RCN’s critical data and translating it into engaging short animations, we turned essential, uneasy and technical talk into content that gives parents practical confidence.
Safety topics involving babies can feel scary, so we led with empowerment over alarm. We stripped out the technical jargon and kept the tone simple, warm and reassuring, and used relatable, diverse characters so every parent could see themselves in it.
Our work with RCN delivered real peace of mind for new parents. The animations act as a high-impact, scalable education tool, extending the reach of Raising Children Network well beyond the local landscape. With translations across ten diverse languages, the message landed with families across multicultural and often underserved communities.
The voice and tone are spot on. We also really appreciate how clearly you’ve described SUDI and the risks of SUDI.Susan / Raising Children Network
Our collaboration with RCN delivered peace of mind for new parents. The animation acts as a high-impact, scalable educational tool, maximising the reach and impact of Raising Children Network. Translations across ten diverse languages prioritised inclusivity and accessibility, ensuring the message resonated within multicultural and often marginalised communities.
