SA Health · SA Police · SA Power Networks · Northern Health · ResMed · MindSpot · Maptek · FSL · AOL · Symons Clark · Ilim College · Discovery Parks · Subnet · RCN · CITB · + many more
When South Australia Police launched their $35M Mobile Workforce Program, they required a creative partner who could match the scale and seriousness of the operation. The public needed clarity, and the message had to land fast. We partnered with SAPOL to transform a complex infrastructure project into a story of innovation and community safety, reaching South Australians across every digital channel.
Organic views for the Mobile Workforce Program video, generating record-breaking engagement.
Comments and active conversations generated through social content, driving real public engagement.
We filmed across all SAPOL divisions, including aircraft, marine, K9, patrol, motorcycle units, and HQ.
This was more than a single video; it was a coordinated creative rollout designed to build trust and understanding at speed.
We developed, scripted, and filmed a hero video showcasing the real-world benefits of the $35M program. By capturing every operational level, we provided the visual evidence of how this investment improves public safety. We delivered platform-specific versions for TV, web, and social media to ensure the message landed quickly in the public.
To address public safety myths and common questions, we designed a suite of infographic-led animations. From road rules to fire risks, these motion pieces turn complex information into easy-to-digest content. These assets helped bridge the gap between high-level policy and everyday understanding, strengthening SAPOL’s reputation for clear communication.
What an excellent job you have done. I love it! The video is already getting rave reviews, and it was posted on SAPOL’s LinkedIn and Facebook pages.SAPOL Team
This campaign helped SAPOL reach hundreds of thousands of people while maintaining the authority required of a major public institution. Through this partnership, we built public confidence in one of the state’s most vital organisations and delivered a reassuring message regarding innovation. We responded quickly with high-quality creative that reflected the seriousness of the mission, ultimately generating record-breaking engagement across both internal and social platforms.
