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Animation
Social
Illustration
Woolworths sought to help families across Australia understand their commitment to environmental responsibility and why these initiatives matter for the planet. Working in collaboration with Elastic Studios, we developed a suite of bright, friendly animations for the Growing Greener campaign. The series tackled significant environmental topics—from food waste and composting to organic farming—in a way that children and parents alike could easily understand and act upon.
Fully animated videos ranging from 90 seconds to 2.5 minutes, each focused on distinct sustainability pillars.
Where we transformed original concepts from Elastic Studios into final illustrations, storyboards, and animations.
As a core component of the Woolworths Bricks campaign, promoting sustainability education to families across the country.
Outcomes
