Stop Making Videos Reactively. Start Planning Strategically.
Most organisations produce video content reactively. A year-long video content calendar changes everything.
Step 1: Map Your Business Calendar
Identify every significant business moment — product launches, seasonal campaigns, industry events, recruitment periods, annual reports. This typically surfaces 15 to 25 video opportunities.
Step 2: Categorise Your Content Needs
Brand awareness, product content, thought leadership, training, recruitment, and event content. A balanced calendar includes a mix weighted toward primary objectives.
Step 3: Identify Batching Opportunities
Shoot six customer testimonials in two days rather than six separate production days. Batching reduces production costs by 30 to 50 per cent.
Step 4: Assign Production Timelines
Simple talking-head: 2-3 weeks. Animated explainers: 4-6 weeks. Full production shoots: 6-8 weeks. Complex campaigns: 8-12 weeks.
Step 5: Plan Distribution
For each piece, identify where it will be published, when, and how you’ll promote it.
Step 6: Review Quarterly
A content calendar is a living document. Review performance and adjust.
Book a free consultation and we’ll help you map out your content calendar.
