Producing Television Commercials for One of Australia’s Largest Home Improvement Brands
Australian Outdoor Living (AOL) is a household name in South Australia and beyond. When they needed television commercials that captured the lifestyle their products enable — outdoor entertaining, family moments, beautiful spaces — they turned to Motion By Design.
Producing a TVC is one of the most demanding projects in video production. Every second of screen time costs real money, broadcast specifications are unforgiving, and the content needs to work across multiple placements — from 30-second prime-time slots to 15-second digital cutdowns.
Pre-Production: Getting It Right Before the Camera Rolls
The most important phase of any TVC happens before anyone picks up a camera. For AOL, we invested significant time in pre-production:
Creative concept development
We developed multiple creative directions that positioned AOL’s products within aspirational lifestyle scenarios. The winning concept focused on real Australian families enjoying their outdoor spaces — authentic, warm, and relatable.
Scriptwriting and storyboarding
Every frame was planned in advance. Television advertising doesn’t allow for improvisation — you need to know exactly what you’re shooting, why, and how it cuts together in the edit suite.
Location scouting and talent casting
We scouted locations across Adelaide that showcased AOL’s product range in genuine residential settings. Casting focused on talent that felt like real families rather than models — because AOL’s audience sees themselves in these spaces.
Production Day
TVC shoots are high-energy, precisely scheduled operations. Our production team managed multiple setups across the day, capturing hero product shots, lifestyle moments, and branded elements that would become the building blocks of the final commercials.
The key to a successful TVC shoot is preparation. Because we’d invested in thorough pre-production, the shoot day ran to schedule and captured everything needed for the edit — plus additional footage that became social media content and web assets.
Post-Production and Delivery
Post-production for television is a different beast to web video. Broadcast specifications are strict — colour grading, audio mastering, and format delivery all need to meet network requirements. Our post-production team handled colour grading, sound design, music licensing, graphics integration, and final mastering to broadcast specifications.
The result: a suite of commercials that ran across South Australian television, supported by digital cutdowns for social media and YouTube pre-roll.
Beyond the TVC
One of the smartest decisions any brand can make is maximising the return on a production investment. From the AOL shoot, we delivered the primary TVCs plus social media edits in multiple aspect ratios, behind-the-scenes content, still photography from video frames, and web banner assets.
That’s the Motion By Design approach — one production, maximum output.
View the full Australian Outdoor Living case study or book a free consultation to discuss your TVC project.
