A Practical Guide for Non-Animators
2D Animation
Movement in a two-dimensional space — flat illustrations that move. Includes motion graphics, character animation, explainer animations, and whiteboard animations.
When to use 2D
Most business applications. Our animations for SA Power Networks, Woolworths, Northern Health, and Ilim College are all 2D.
2D advantages
More cost-effective. Faster production. Easier to update. Wide range of visual styles. Highly effective for communication.
3D Animation
Objects and environments in three-dimensional virtual space with depth, rotation, lighting, and texturing.
When to use 3D
Product visualisation from all angles. Real-world physics simulation. Architectural or engineering visualisation. Integration with real-world footage.
3D advantages
Photorealistic rendering. True spatial representation. Any-angle viewing. Impressive visual impact. AR integration.
Cost Comparison
3D costs two to four times more than equivalent 2D due to modelling, texturing, rigging, lighting, rendering, and compositing.
The Decision
For most business communication — explainers, marketing, training, social media — 2D delivers excellent results at a sensible price. Reserve 3D for applications where spatial representation genuinely enhances communication.
Learn more about our animation services or book a free consultation.
