An Honest Guide from People Who’d Rather You Get It Right
Not every piece of video content needs a professional production company. There — we said it.
When DIY Video Works Fine
Regular social media updates
Quick-to-camera updates and behind-the-scenes glimpses. Your audience expects authenticity here. A smartphone with decent lighting and a lapel mic is all you need.
Internal informal communications
Quick updates from leadership, casual team announcements.
Event documentation
Basic coverage for social media and internal records.
Prototyping and testing
Test with a DIY version first. If it works, invest in professional.
When You Need a Professional
Anything with a long shelf life
Brand videos, training content, explainer videos, website hero content.
Anything representing your brand externally
Paid advertising, website content, investor and recruitment material. Poor production quality signals poor organisational quality.
Anything safety or compliance related
Training videos, safety communications must be clearly understood by every viewer.
Anything involving complex production
Multiple locations, talent, animation, graphics, broadcast specifications.
The Grey Area
Ask: does the quality of this content directly impact business outcomes? If yes, invest in professional production.
Book a free consultation — we’ll give you honest advice on what needs professional production and what you can handle in-house.
