“Corporate video” covers a lot of ground, from a two minute leadership message to a thirty minute documentary. Below are real examples across that range, with what each was for and why it took the shape it did.
All are our own work for real clients.
1. Leadership message: G’day Group
The brief: a CEO address people would actually watch.
Most leadership video fails by being too long and too formal. This is filmed simply, in a real workplace rather than a studio set, and cut short enough to hold attention. The production restraint is the point: over-produce a leadership message and it stops sounding like the person.
2. Global brand and product content: ResMed
The brief: content that moves fast and works across markets.
ResMed is a global medical device company. The work has to be produced quickly, then localised and reused rather than rebuilt for each region. That constraint shapes everything, from how it is shot to how the edit is structured.
3. Milestone and event: Australian Motors Mitsubishi
The brief: mark a building launch for staff, stakeholders and the wider community.
Events are one take with no reshoot, so the planning matters more than the kit. The useful output is rarely one film. It is a highlight piece for the days straight after, plus cutdowns that keep working for months.
What separates a good corporate video from a forgettable one
- It starts with a business problem, not a video brief. “We need a video” is not a brief. “New staff do not understand the safety process” is.
- One shoot, several outputs. The economics change completely when a single day produces a film plus a dozen cutdowns.
- Real people over actors, wherever the message depends on being believed.
- Short. Almost every corporate video would be better two minutes shorter.
Formats worth knowing about
Brand films, leadership and internal comms, training and safety, recruitment, event coverage, product and demonstration, case studies. Most organisations need three or four of these rather than one flagship film, which is exactly why buying them one at a time gets expensive.
What this kind of work costs
Most corporate video sits between $3,000 and $25,000, with campaigns and commercials running higher. Our minimum is $650 and our day rate starts at $1,150 + GST.
Full detail in what corporate video costs in Australia. If you need a steady flow rather than one project, Content as a Service is over 30 per cent cheaper than day rates.
See more
Browse our case studies, look at explainer video examples, or tell us about your project.
