Product Videos That Do the Selling For You
ARB is one of Australia’s most recognised 4×4 accessories brands. Their products — bull bars, roof racks, recovery equipment, canopies — are engineered for serious off-road use. When ARB needed product videos for their Jack Base, Triton StealthBar, and Sprinter SpartanBar ranges, they came to Motion By Design.
Why Product Videos Convert
Product videos are one of the highest-ROI content types a brand can invest in. Consumers who watch a product video are significantly more likely to purchase. For 4×4 accessories — where buyers want to see how a product looks on their vehicle — video is essential.
Our Approach for ARB
Each video ranged from 25 to 42 seconds — long enough to communicate key features, short enough for social media. We included hero shots showcasing design and build quality, on-vehicle footage showing fitment, feature call-outs with clean motion graphics, and a consistent visual style across the range.
Designed for Multiple Platforms
We delivered each video in multiple formats — social media versions in vertical and square with text overlays, website versions in full landscape, and all maintaining premium production values.
Learn more about our product video services or book a free consultation.
