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Empowering Patients, Inspiring Change: How Motion By Design brought medical research to the Northern Health patients.

“PROMS” and “Shared Decision-Making” have stormed the patient journey at Northern Health Victoria, powered by Motion By Design. A compelling narrative, rich with compassion, underscores the vital role of patient input in shaping outcomes.

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“We had a fabulous experience working with Dom and the Motion by Design team. They were committed to ensuring that every aspect of the video was exactly what we envisioned.
The response from our consumers and clinicians has been overwhelmingly positive. We can’t wait to work with them again in the future to develop more high quality content for our community.”

Dr. Katharine See

Northern Health’s Director of Respiratory Medicine

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Over 30% of the Australian population don’t speak English as a first language – Animation is the best medium to enable maximum accessibility, engagement, and reach.

About this project

In realizing our vision, we meticulously researched the medical conditions depicted in our video, ensuring precision and relevance in the script, imagery and icons. Beginning with a captivating script and storyboard, our team crafted a visual narrative that vividly encapsulates the essence of the script. We meticulously designed illustrations to evoke the emotions and hurdles encountered by individuals throughout their healthcare odysseys.

Our video serves as a poignant reminder of the paramount importance of engaging patients in their healthcare decisions. By employing a combination of visual, audio, and animated mediums, we strive to foster clear communication and empower patients to actively participate in shaping their health outcomes according to their unique preferences and aspirations.

Master the Art of Visual Communication

‘Leading with Vision’ is the Quick Guide to unlocking your team’s potential

Graphic that includes characters from the animated video

The visual Direction

To be in line with the main message of the videos; we incorporated the “journey lines” in the storyboards to serve as a powerful storytelling device, illustrating the diverse paths healthcare decisions can take for different individuals.

Additionally, the journey lines highlighted the essential role of healthcare providers in guiding and supporting patients throughout their healthcare journey.

Character illustration in different posses

The Characters

For this project, we created an entire library of characters that included a wide range of ethnicities, ages, and backgrounds to represent the diverse patient population that Northern Health serves.

We aimed to strike a balance between realism and a charming artistic flair, allowing the characters to feel both relatable and visually engaging. Also, we incorporated the brand’s colors in a bright and cheerful manner, which contrasted with the dark blue of the background.

With Mia for example, we wanted her to be a relatable and inspiring character, motivating viewers to advocate for their own healthcare needs and participate actively in their treatment decisions.

Our research included studying various breast cancer treatment options to ensure that Mia’s journey encompassed all possible paths for patients facing this diagnosis. we also explored the ways some breast cancer patients were able to undergo chemotherapy without experiencing hair loss. This aspect of the research allowed us to showcase the importance of personalized care plans and how Mia’s healthcare team worked together to address her concerns and prioritize her well-being during treatment.

Character illustration in different posses

Each character in the video possessed distinct features and attributes that set them apart from one another. We wanted the audience to immediately recognize and empathize with the unique experiences of each individual.

Whether it was George’s gentle smile and greying hair, Mia’s determined expression, or Carmela’s graceful appearance, every detail in their backgrounds and appearance was thoughtfully considered to differentiate the characters.

Project brief

To create two impactful animated videos that promote patient-centric care, empower individuals in their healthcare decisions, and highlight the significance of PROMs in improving healthcare outcomes. It set out to showcase diverse patient experiences and promote open communication to align treatment plans with patients’ values and preferences.

Deliverables

• 2x animated videos
• Compelling scripts, diverse character designs, smooth animations, and sound effects.

Solution

To achieve the project goals, Motion By Design’s team employed a comprehensive approach that involved meticulous research, thoughtful storytelling, and creative animation.

color palette for NHLN
different stages in the process of video creation

The proof is in the pudding.

Explore our Case Study Gallery to uncover the successful strategies we employ to solve our clients problems. Learn how we’ve helped clients overcome challenges with visual communication and achieve their goals.

Head Office
Marleston 5033
South Australia

info@motionbydesign.com.au
+61 401 801 662