Woolworths ‘Growing Greener’ Video Campaign

In collaboration with Elastic Studios, we created an animated video series for the Woolworths Bricks campaign, to promote the ways in which they are growing greener and helping the planet.

About this project

The Woolworths Bricks campaign was launched to promote sustainability and help Australian families learn more about making good environmental choices. In collaboration with Elastic Studios, Motion by Design were tasked to helped bring to life a collection of fun, educational videos for Woolworths to teach children about important green topics, such as food waste and organic farming.

The videos linked to the collectible Woolworths Bricks that shoppers could collect during the campaign, and reflected the broader sustainability pillars Woolworths promotes.

We were thrilled to be a part of this project. We love that Woolworths want to promote and help educate their young audience on sustainability, and we’re so happy we got play a part in helping to deliver that message.

Woolworths Animation shot 1
Woolworths Animation shot 2

Client

Woolworths
In collaboration with 

 

Elastic Studios Logo

Scope of work

Motion By Design
  • Illustration and design
  • Storyboarding
  • Animation production

Elastic Studios
  • Scripting
  • Voiceover
  • Concept design

The goal

To educate young audiences on sustainability themes in an engaging, child-friendly manner via illustrations and animation

Deliverables

• 5 x animated videos
• Ranging from 90 seconds to 2.5 minutes

Woolworths Animation Adelaide Screenshots

Art Direction look & feel

Woolworths 2D Animation Screengrabs
  • Fun and friendly illustration style suited to audiences between 5-8 years old
  • Simple, flat shapes with bright, fresh looking colours• Stylised elements
  • People and animal characters with simple facial features and expressions
  • Primary colour palette consisting of Woolworths’ core brand colours with complementary secondary colours

Primary

Primary Colour Swatches for Animation

Secondary

Secondary Colour Swatches for Animation

Check out the end result!

Logo Animations

We make Logos come to life with custom logo animations. A great cost-effective way to add quality to your video and brand.

Motion Graphic Animation

Everything from logo animations, lower thirds , green screen, and visual effects. Motion Graphics will add production value and quality to any video.

Animated Social Media Adverts

Generate real user interaction with the 1 billion active users through unique portrait orientated video content.

Animated Explainer Videos

Get your message or exciting news across with exciting videos. Not a wall of text…

HTML5 and Lottie Animations

Have an exciting new product or experience that you are just dying to let the world know about?

Google Display Animations

Who are you? What’s your story? Why should your customers trust you with their money?

Outdoor Advertising Animations

Building brand trust with a client testimonial. Customers need the reassurance!

Animated TV Commercials

A well-executed professionally made case study video shows your business capabilities, performance, and clients.