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Woolworths ‘Growing Greener’ Video Campaign

In collaboration with Elastic Studios, we created an animated video series for the Woolworths Bricks campaign, to promote the ways in which they are growing greener and helping the planet.

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“Thank you SO SO much for your work on this one. The client is very happy with the final edits.”

Madison O

Elastic Studios - Sydney

house, fruits falling to a basket. cave people and wind turbines

Client: Woolworths
In Collaboration with: Elastic

About this project

The Woolworths Bricks campaign was launched to promote sustainability and help Australian families learn more about making good environmental choices. In collaboration with Elastic Studios, Motion by Design were tasked to helped bring to life a collection of fun, educational videos for Woolworths to teach children about important green topics, such as food waste and organic farming.

The videos linked to the collectible Woolworths Bricks that shoppers could collect during the campaign, and reflected the broader sustainability pillars Woolworths promotes.

The Goal: To educate young audiences on sustainability themes in an engaging, child-friendly manner via illustrations and animation.

Project brief

The Woolworths Bricks campaign was launched to promote sustainability and help Australian families learn more about making good environmental choices. Educational videos for Woolworths to teach children about important green topics, such as food waste and organic farming.

Solution

Motion By Design collaborated with Elastic to produce unique educational explainer videos. We took Elastic’s original concept and used our skills to create amazing illustrations and designs, put together storyboards, and produced the final animations.

Deliverables

• 5 x animated videos
• Ranging from 90 seconds to 2.5 minutes

Woolworths Animation Adelaide Screenshots

Art Direction look & feel

Woolworths 2D Animation Screengrabs
  • Fun and friendly illustration style suited to audiences between 5-8 years old
  • Simple, flat shapes with bright, fresh looking colours• Stylised elements
  • People and animal characters with simple facial features and expressions
  • Primary colour palette consisting of Woolworths’ core brand colours with complementary secondary colours

Primary

Primary Colour Swatches for Animation

Secondary

Secondary Colour Swatches for Animation

Check out more videos of this project

Animated Video
Illustration
Animated Video
Illustration
Brand Video

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