Explainer Video
Brand Video
Social Media

Woolworths ‘Growing Greener’ Video Campaign

In collaboration with Elastic Studios, we created an animated video series for the Woolworths Bricks campaign, to promote the ways in which they are growing greener and helping the planet.

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“Motion by Design developed an exceptional communications strategy in collaboration with the commission on excellence and innovation in health, enabling patients and clinicians to make better decisions together.”

Jarrard O’Brien

Executive Director of Human Centred & Innovation CEIH

house, fruits falling to a basket. cave people and wind turbines

Client: Woolworths
In Collaboration with: Elastic

About this project

The Woolworths Bricks campaign was launched to promote sustainability and help Australian families learn more about making good environmental choices. In collaboration with Elastic Studios, Motion by Design were tasked to helped bring to life a collection of fun, educational videos for Woolworths to teach children about important green topics, such as food waste and organic farming.

The videos linked to the collectible Woolworths Bricks that shoppers could collect during the campaign, and reflected the broader sustainability pillars Woolworths promotes.

The Goal: To educate young audiences on sustainability themes in an engaging, child-friendly manner via illustrations and animation.

Project brief

The Woolworths Bricks campaign was launched to promote sustainability and help Australian families learn more about making good environmental choices. Educational videos for Woolworths to teach children about important green topics, such as food waste and organic farming.

Solution

Motion By Design collaborated with Elastic to produce unique educational explainer videos. We took Elastic’s original concept and used our skills to create amazing illustrations and designs, put together storyboards, and produced the final animations.

Deliverables

• 5 x animated videos
• Ranging from 90 seconds to 2.5 minutes

Check out more videos of this project

Animated Video
Illustration
Animated Video
Illustration
Brand Video

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