Online Advertising and Corporate Video

Passive House Adelaide

Challenge:

 Passive House Adelaide is an absolute gem of a product to work with. It’s normally a hard job selling a housing development, even harder when the customer is buying off the plans and not a home that’s built. Passive House Adelaide is a very unique product that makes it stand out from the crowd.

Motion By Design was commissioned produce a lengthy corporate video and 30 second advert for direct online advertising. Writing the script for this project as always, was a great joint effort between the client and Motion By Design.

We chose to target these videos towards the 40+ age bracket as it’s a premium housing option. Utilising local lifestyle details and environmental facts and figures – for those who love the details.

Idea:

  • A Video targeted at 40+
  • Very detail and fact driven
  • Utilise the Passivhaus brand
  • Demonstrate the lifestyle that buying one of these unique homes brings
  • Sense of urgency as there are only 2 homes available

Impact:

The client absolutely loves the video.  I look forward to seeing the leads fly in and Passive House Adelaide become a successful business

Watch the TV commercial