Motion Graphics
Brand Video
Social Media
Live Action

Ilim College - Social Media Campaign

Motion By Design created four video advertisements for Ilim College. Increasing awareness of the school’s values and culture and to encourage new students and their families to join the Ilim community.
“We could not be happier! Enrolments are up 45% Year on Year!”

MUHAMMED

Marketing - Ilim College

Client: Ilim College

About this project

Motion By Design partnered with Ilim College in 2021, after winning a nationwide pitch for their new video campaign to be used across Youtube and Socials for a brand campaign. The team at Ilim were looking for an animation company who could make something different, beyond what other schools were doing. An animation that pulled on heart strings, was memorable, and made them the envy of other schools. After our initial content meeting, Motion By Design proposed a combination of video and animation would be best tool to share the Ilim community and story and capture new hearts. The team at Ilim were thrilled at the result – and our friends at Format Digital who lead the digital campaign for our assets provided us with a few results.

190k+ Impressions

30K+ Reach

+45% Enrolments up YOY

Project brief

Create a visually unique look and feel for the Ilim brand. Initially the client wanted animation, however, we suggested combining video and animation for a better outcome and emotional connection. Ilim college knew they wanted to advertise, they just didn’t know where and how. The Ilim team came in thinking TV might be the best option. We suggested a few options including cinema and using Social media and Youtube adverts targeting postcodes around the school.

Solution

We produced a range of deliverables that were optimised the marketing strategy and provided ongoing content for the Ilim team for months. Format Digital (one of our sensational agency partners) did a fantastic job presenting a refined digital plan and implementing the marketing.

Deliverables

4x Social media adverts (senior school)

4x Social media adverts (Junior School

2x Youtube adverts

~50 still photos

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