Most corporate video in Australia lands between $3,000 and $25,000. Larger campaigns and commercials run from $25,000 to $80,000 and beyond. Our smallest jobs start at $650 and our day rate starts at $1,150 + GST.
Those are real numbers, not a bracket designed to make you call. Below is what actually moves the price, so you can work out roughly where your project sits before anyone quotes.
What corporate video costs, by tier
From $650: the small stuff
We still take small jobs. A quick edit, a short piece for social, a simple update to something you already have. It will not buy a crew and a location, but it is real work and we like doing it.
$3,000 to $8,000: single shoot day
Simple corporate pieces, testimonials, basic social content. One shooting day, one location, a small crew and a straightforward edit. Whether it lands at the bottom or top of this band comes down to two things: half day or full day on site, and how many days of post the footage then needs.
A highlight reel cuts quickly. Interviews take longer, because someone has to watch every minute of it and find the moments that matter.
$8,000 to $25,000: where most projects sit
Brand films, explainer content, case study videos and corporate communications. A dedicated crew, proper lighting and audio, multiple shooting days or locations, motion graphics and a polished edit. This is where most of our clients land, including work for SA Power Networks and Fujifilm.
$25,000 to $80,000 and up: campaigns and commercials
Television commercials, large brand campaigns and cinematic brand films. Larger crews, talent casting, location scouting and advanced post-production. At this level the cost is driven as much by people and permissions as by cameras.
The five things that actually change the price
- Half day or full day on site. The single biggest lever at the lower end.
- Post-production days. Driven by what was captured. Interviews take longer to cut than b-roll.
- Number of deliverables. One film, or one film plus twelve social cutdowns, are very different jobs from the same shoot.
- Crew size. A producer and camera operator, or a full crew with sound and a gaffer.
- Talent and licensing. Actors and voice over carry their own terms.
What is included in our quotes
- Licence in perpetuity. The work is yours forever. Voice over and talent are the exceptions and are best sorted early.
- Music licensing. Included. We hold the subscriptions so you are not paying separately for a decent track.
- Scripting and storyboarding. Included and scoped at quote. We have copywriters for short and long form.
- Revision rounds. Standard rounds included, with packages available for complex jobs.
- Rush turnaround. Usually no premium. Most jobs in this industry are rush jobs.
Travel is charged at cost for ongoing clients and quoted up front on project work. Many clients budget travel outside the marketing line entirely, which is worth knowing as marketing budgets tighten.
When project pricing stops making sense
Buying video one project at a time works for a one-off. Past about three videos a year it starts to cost you.
Content as a Service is over 30 per cent cheaper than our day rates and runs as a fixed weekly cost. Half Time is $1,850 + GST per week, Maximum is $2,695 + GST per week, with a producer, editor and animator working through your queue. Same cost every week, no re-quoting.
How to get more from the same budget
Two projects on the same budget can produce very different amounts of usable content. What separates them is planning, not spend.
Shoot once, cut several times
The expensive part of a shoot day is getting everyone in the same place. While the crew is there, a second interview or a set of short vertical cuts adds very little to the cost. We plan most days around more than one deliverable for that reason. Our Symons Clark work is a good example of one visit covering a run of content.
Write the brief before you ask for a price
A clear brief is the cheapest thing you can do. It takes the guesswork out of the quote and the revision rounds out of the edit. Our briefing template is free and takes about ten minutes to fill in.
Leave room for approvals
Timelines stretch in approvals, not in production. Agreeing who signs off, and by when, before the shoot protects the schedule and keeps rush work out of the budget.
Pick the format that fits the job
Not every message needs a crew. Animation can carry a process or a product that would be difficult and expensive to film, and a short motion graphics piece is often the cheaper answer. Compare corporate video examples with motion graphics examples before you settle on a format.
What animation costs alongside live action
Animation is priced by build, not by shoot days. There is no crew and no location, but every second on screen is made, so the cost sits in design and production rather than on site. Animation projects start from about $7,000, and a full explainer sits above that depending on length and style.
If animation is the direction you are weighing up, what an explainer video costs in Australia breaks the ranges down properly.
Frequently asked questions
Is it cheaper to hire a freelancer?
Per day, usually. Per finished deliverable, often not. A freelancer is one skill set. Most corporate video needs producing, filming, sound, editing, motion graphics and sometimes animation, and coordinating five freelancers is a job in itself.
How long does a corporate video take?
Two to six weeks is typical from brief to final, depending on approvals. Approvals, not production, are usually what stretches a timeline.
What is the cheapest you will work for?
$650 is our minimum. Our day rate starts at $1,150 + GST.
Do we own the footage?
You own the finished work in perpetuity. Raw footage is a separate conversation and we are happy to have it.
Get a real number for your project
Tell us what the video has to achieve and roughly what it is worth to the business. We will tell you what it should cost, and if a cheaper format would do the job we will say so.
Tell us about your project, or read what an explainer video costs if you are looking at animation.
