Ilim College - Social Media Campaign

Motion By Design partnered with Ilim College in 2021, after winning a nationwide pitch for their new video campaign to be used across Youtube and Socials for a brand campaign. The team at Ilim were looking for an animation company who could make something different, beyond what other schools were doing. An animation that pulled on heart strings, was memorable, and made them the envy of other schools. After our initial content meeting, Motion By Design proposed a combination of video and animation would be best tool to share the Ilim community and story and capture new hearts. The team at Ilim were thrilled at the result – and our friends at Format Digital who lead the digital campaign for our assets provided us with a few results.