Animated vs Live action Corporate Video

Animated vs Live action Corporate Video

should you pick animation or live action for your latest corporate video?

There are many options to consider when it comes to creating a piece of video content for use in your business, whether for external marketing or internal communications.

Not least of these is the decision between a making the video live action or animated.

Let’s take a look at the strengths and weaknesses of both and see how it compares for you, keeping in mind your audience and goals.

Live Action Video

Humanising and personal

It’s a great way to build your own brand and personalise your product. Putting your (or your employees) face on camera gives your audience some knowledge as to who they will be dealing with. If your business revolves around personal or human interaction then it might be a great pick for you. Real people show real emotion that can’t be replicated entirely through animation.

This is why case studies and testimonials work so well as live action because we can see a face, listen to the story and it becomes more genuine and convincing.

It is what it is

Let’s say your trying to sell a house – it’s much easier to sell a house once someone goes to an option inspection. Selling a house off a drawing is much harder… that’s why people use realistic looking 3D renders and photo composites to help sell off the plans.

It’s faster, often cheaper but also limiting

Live action filming and editing is much faster than quality animation. Illustrating and animating a human walk cycle could take a day in the Animation studio.

Live action does have a head start…

On the other hand, live action video does sacrifice the potential power of animation. With Animation your result is only limited by your imagination.  It can be used to explain things or a product that doesn’t exist yet, or is hard to film or photograph. Live action is constrained by the boundaries of reality, which means you can’t have unicorns bounding over rainbows. Unless you really want to blow your budget.

Animation

Complex to Simple

Animated explainer videos are ‘the next big thing’ for a reason. It’s because one of animation’s strengths lies in its ability to express and explain complicated ideas quickly and easily. It utilises visual and auditable media in conjunction to educate.

If you need to get a complex idea or subject across then animation can be a far better tool than live action video. You’ll notice that many tech companies use animation to do this exact thing.

Show the good-stuff and hide the rest

Animated explainer videos are ‘the next big thing’ for a reason. It’s because one of animation’s strengths lies in its ability to express and explain complicated ideas quickly and easily. It utilises visual and audible media in conjunction to educate.

If you need to get a complex idea or subject across then animation can be a far better tool than live action video. You’ll notice that many tech companies use animation to do this exact thing.

Brand

Because with animation all the assets are made from scratch it displays your brand perfectly. It’s a great way of building your brand assets as well – adding a few icons to your homepage after making a video is not an uncommon practice.

For instance if you’re a ‘fun’ product or charity, you can use a cartoony and friendly animation style with lots of sound effects. If you’re a large corporate you can embrace a clean, corporate and professional look.

Better to advertise ideas and online products.

Animation is best suited towards advertising more intangible products and services.

Unlike a tangible product (like shoes or a kettle), with intangible services we’re less concerned with how the product looks, feels, or tastes. If you want to explain to a customer how a process works (step-by-step) and how you can help them, especially if you’re offering a complicated e-service Animation is idea. This can be shown visually through animation in ways that would be impossible in live action video.

What’s right for you?

Better to advertise ideas and online products.

The choice between a live action corporate video or animated corporate video is a tough one. The choice comes down to a few things like the message, your audience and the objective of the video. At Motion By Design we are one of the few video agencies that do both really well. We often combine video and animation together to get the best outcome for a good price.

Need a video? Great! Let us help you decide what type of video you need.