AI in Video Production: What Businesses Need to Know
How AI Is Changing Video Production Artificial intelligence is transforming every creative industry, and video production is no exception. From AI-generated scripts and automated editing to synthetic voices and intelligent colour grading, the tools available to video producers are evolving rapidly. But what does this mean for businesses commissioning video content? At Motion By Design, […]
Internal Comms Video: Why Top Companies Invest
The Rise of Video in Internal Communications Australian companies are transforming their internal communications with video. From CEO updates and policy announcements to safety training and culture initiatives, video has become the preferred format for reaching employees effectively. And the data supports the shift: employees are 75% more likely to watch a video than read […]
Product Video Production: From Concept to Launch
Why Product Videos Drive Sales Consumers who watch a product video are 73% more likely to make a purchase. For e-commerce businesses, product video has become essential — not a nice-to-have. Whether you’re launching a new product, refreshing an existing line, or building an online store, video content dramatically improves conversion rates and reduces return […]
The ROI of Brand Video: What the Data Shows
Why Brand Video Delivers Measurable Returns Marketing managers face constant pressure to justify spending. Video production requires a meaningful investment, so the question is fair: what’s the actual return? The data consistently shows that brand video content delivers strong ROI across awareness, engagement, lead generation, and conversion metrics. At Motion By Design, we’ve seen firsthand […]
How to Choose a Video Production Company in Adelaide (2026)
Finding the Right Video Production Partner in Adelaide Adelaide has a thriving creative industry with dozens of video production companies, freelancers, and agencies. Choosing the right partner for your project can feel overwhelming, but asking the right questions and knowing what to look for makes the decision much clearer. Whether you’re producing your first corporate […]
Animation vs Live Action: Which Is Right?
Choosing Between Animation and Live Action Video When planning a new video project, one of the first decisions you’ll face is whether to use animation, live action, or a combination of both. Each approach has distinct strengths, and the right choice depends on your message, audience, budget, and distribution strategy. At Motion By Design, we […]
Corporate Video Production: The Complete Guide
Why Corporate Video Matters for Australian Businesses Corporate video has evolved far beyond the boardroom presentation. Today, it’s one of the most powerful tools Australian businesses use to communicate with stakeholders, train employees, attract talent, and build brand authority. Whether you’re a publicly listed company or a growing SME, professional video content shapes how people […]
Video Production Cost in Adelaide
Understanding Video Production Costs in Adelaide One of the most common questions we hear from Adelaide businesses is: “How much does video production actually cost?” It’s a fair question, and the answer depends on several factors including the type of video, production complexity, and the level of post-production required. At Motion By Design, we’ve produced […]
Best Practices for Product Videos in E-Commerce
Product videos are no longer a nice-to-have for e-commerce brands. They are one of the most effective tools for driving conversions, reducing returns, and building customer confidence online. Show the product in use, not just on display. Static product shots on a white background have their place, but they do not sell. The videos that […]
Why Partner with a Creative Agency for Brand Growth
Every growing business eventually hits the same wall. You know you need better content – better videos, sharper visuals, stronger storytelling – but your internal team is stretched thin, your freelancers are inconsistent, and the results just are not matching your ambition. The real cost of doing it in-house. Building an in-house creative team sounds […]
